As the cannabis industry matures, you need to consider meeting it where it’s at today if you want a chance at success. Tactics from past phases of the industry aren’t as effective anymore.
And big money has moved into strategic verticals and markets throughout the country, and even the world, making it incredibly tough for smaller businesses to compete with those deep pockets.
But brand value & goodwill, that is something that can’t be fully bought…it has to be earned and retained. Branding helps level the playing field a bit for newcomers versus the highly entrenched organizations.
In this interview, we sat down with Josh and Zac of Trust Nomad to discuss brand building in the cannabis industry.
We cover a variety of topics from setting expectations, packaging innovation, and what every newbie should know about the cannabis industry.
Jump to some insightful clips in the video:
- What is Trust Nomad?
- Building and managing a remote creative team
- Meeting the cannabis industry where it’s at in the growth cycle
- Projects that Josh & Zac are most proud of
- Don’t Hire Us: Realistic considerations when building a brand
- Finding your niche – Don’t try to boil the ocean
- Values → Honesty – Transparency – “Passion”
- Packaging innovation – two hands tied behind your back
- Considering ALL of the stakeholders when designing cannabis dispensary
- Attracting new audiences with product types to expand the cannabis industry
- Effect-based cannabis products – What consumers are REALLY responding to
- What NEWBIES should know about the cannabis industry
- The Opportunities from the Network Effect of the Cannabis Industry
