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Knowledge & Insights

Cannabis Branding: A conversation with Trust Nomad


As the cannabis industry matures, you need to consider meeting it where it’s at today if you want a chance at success.  Tactics from past phases of the industry aren’t as effective anymore.

And big money has moved into strategic verticals and markets throughout the country, and even the world, making it incredibly tough for smaller businesses to compete with those deep pockets.

But brand value & goodwill, that is something that can’t be fully bought…it has to be earned and retained.  Branding helps level the playing field a bit for newcomers versus the highly entrenched organizations.

In this interview, we sat down with Josh and Zac of Trust Nomad to discuss brand building in the cannabis industry.

We cover a variety of topics from setting expectations, packaging innovation, and what every newbie should know about the cannabis industry.

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