Accounting · Bookkeeping · Reporting
Accounting and Financial Services for Growing Businesses.
Clean books, a close that lands on time, and reporting leadership can actually act on. Most reporting problems are structural rather than effort problems, and structure is what we fix.
Talk to a CPA Which Role Do You Need?GreenGrowth CPAs provides bookkeeping, financial reporting, cash flow planning, controller-level support, accounting system design, and ongoing advisory for growing businesses. Engagements range from a one-time cleanup through to a fully outsourced monthly accounting function, scoped to what the business needs at its current stage.
The most common starting point is a cleanup, because the books arrive disorganised more often than not. Most cleanups run four to eight weeks depending on how many periods need reconstructing, the complexity of the entity structure, and the state of existing records. That work also makes future tax filings and audits considerably easier.
We support QuickBooks Online and Desktop, Xero, NetSuite, and several industry-specific platforms, including cannabis accounting integrations. GreenGrowth CPAs is an AICPA member firm and PCAOB registered, serving clients nationwide from eight offices since 2016.
Last reviewed and updated: September 2026
Books behind, or never set up properly?A cleanup is the usual first engagement, and it is easier now than it will be at filing. Get a scope and timeline →
Get the Role Right
Bookkeeper, Controller, or CFO?
These titles get used loosely, and the confusion costs real money. Businesses routinely buy the first when the gap is actually the second or third, then wonder why the reporting still does not answer their questions.
| Role | What They Do | The Question They Answer |
|---|---|---|
| Bookkeeper | Categorises transactions, issues invoices, pays bills, reconciles accounts | What happened last month? |
| Controller | Owns the monthly close, accuracy, internal controls and the compliance calendar | Are the numbers right? |
| CFO | Cash forecasting, pricing, unit economics, capital decisions, outside reporting | What should we do about it? |
This page covers the first two. For the third, see outsourced CFO services. Many engagements combine them, since a clean close is what makes CFO work possible in the first place.
Not sure which one closes your gap?Start with the question you cannot currently answer. That usually names the role. Talk it through →
What We Bring
Six Things Businesses Ask Us For.
Transactions categorised consistently, accounts reconciled, and a monthly close that lands on a fixed date rather than whenever it finishes.
Reconstruction of prior periods, correction of coding and categorisation, and rebuilt reporting so the numbers can be trusted going forward.
Built around the decisions you actually make, since no amount of later analysis fixes a structure that was never designed to report them.
Higher-level oversight, review of internal work, internal controls and the compliance calendar, without building a full finance team.
Platform selection, migration where needed, and integration across point of sale, payroll, billing and the general ledger.
Monthly financials plus the profitability and cash visibility leadership needs to decide on current data rather than last quarter's.
GreenGrowth CPAs is an AICPA member firm and PCAOB registered, serving clients nationwide from eight offices.
Working with an internal bookkeeper already?Controller-level oversight alongside your existing team is one of the most common ways we engage. Talk it through →
Close taking six weeks?
Day ten is a realistic target, and getting there is a process problem rather than an effort problem.
The Usual Starting Point
What a Book Cleanup Actually Involves.
Most new clients arrive with records that need work before anything else is possible. Cleanups run four to eight weeks in most cases, longer for multi-entity businesses or where several prior years need reconstructing.
Diagnose before touching anything
We review the existing records, identify reconciliation breaks, and establish which periods are reliable and which are not.
That review produces a scope and a timeline up front, so you know what the work involves before it starts rather than discovering it midway.
Correct, then restructure
Coding and categorisation errors get fixed, accounts get reconciled, and the chart of accounts gets rebuilt where it was never designed for how the business reports.
The second part matters more than the first. Correcting entries inside a broken structure means doing it again next year.
Hand over something maintainable
A cleanup that leaves no documented process produces the same problem a year later. We hand over a written close procedure with owners and deadlines.
Where a client keeps the work in house afterwards, that documentation is what makes it survive staff turnover.
A cleanup also makes future tax filings and audits considerably easier, which is often where the cost recovers itself. See tax planning and compliance and audit and assurance.
Multiple years behind?Longer, but not unusual. Tell us how far back it goes and we will scope it properly. Get a timeline →
Where Industry Matters
When Generic Accounting Is Not Enough.
For many businesses, good general accounting is exactly right. In some sectors the accounting itself differs enough that a generalist learns on your engagement, at your cost.
| Sector | What Makes the Accounting Different |
|---|---|
| Cannabis | IRC 280E limits deductions to cost of goods sold for adult-use activity, so inventory costing drives the tax position directly. Seed-to-sale reconciliation runs alongside the ledger. |
| Technology | ASC 606 revenue recognition, deferred revenue, capitalised software, and stock compensation across funding rounds. |
| Real estate | Entity layering, depreciation and cost segregation, related party leases, and investor reporting across multiple partnerships. |
| Life sciences | Research capitalisation decisions, milestone and grant revenue, and long pre-revenue periods where going concern stays live. |
| Nonprofits | Restricted fund accounting, federal award compliance under Uniform Guidance, and single audit thresholds. |
| Professional services | Work in progress, utilisation and realisation reporting, owner compensation and partner economics. |
Cannabis operators should read this alongside our guide to initial inventory for cannabis retail, since inventory costing under Section 471 is the tax position rather than a bookkeeping detail.
Beyond the Close
Reporting Leadership Can Act On.
Accurate books are the floor rather than the outcome. What makes the work worth paying for is reporting that changes a decision.
Financials that arrive in time
Statements landing six weeks after month end are history rather than information. Day ten is a realistic target once the close calendar has owners and deadlines.
Getting there is almost always process rather than effort, which is why more hours rarely fixes it.
Margin visible below the top line
Most businesses know overall margin and very little beneath it. Breaking it out by product, location or service line shows which parts genuinely earn their keep.
That requires cost allocation attaching overhead where it actually belongs, which is a structure question before it is an analysis question.
Cash separate from profit
A profitable period can still be a period where cash fell. A forward cash view answers whether payroll clears, which the profit and loss cannot.
Where that forecasting becomes the main event, the work has moved into CFO territory rather than accounting.
For dashboard design and the metrics worth tracking, see our guide to financial dashboards for cannabis operators, much of which applies to any inventory business.
Can you answer a margin question without a week of manual work?If not, the data structure needs attention before the strategy does. Have it reviewed →
Who We Work With
Sectors We Serve.
Engagements span one-time cleanups through to a fully outsourced monthly accounting function, across eight industry practices.
Inside This Practice
Accounting and Financial Service Lines.
Two specialist lines sit under this practice. Both build on the same foundation, since neither works well on top of books that cannot be trusted.
Outsourced CFO Services
Senior financial leadership a few days a month. Thirteen-week cash forecasting, unit economics, pricing analysis, financial modelling, and board or lender reporting.
Also covers technical accounting beyond routine bookkeeping, including ASC 606 revenue recognition, ASC 718 stock compensation, and equity instrument classification.
Outsourced CFO services →Business Event Readiness
Transaction advisory for a sale, a raise, or an acquisition. Quality of earnings, financial due diligence, purchase price allocation, and audit preparation.
Deals reprice in diligence rather than in negotiation, and the findings that move the number are almost always accounting. Better to surface them while you still control the timing.
Business event readiness →Accounting also connects outward to tax planning and compliance and audit and assurance, since clean books are what make both straightforward.
Transaction on the horizon?Reporting that has never faced outside scrutiny tends to meet it badly, and diligence is a poor time to find out. Get ready early →
Audit, financing or transaction coming?
Reporting that has never faced outside scrutiny tends to meet it badly. Better to find out now than during diligence.
Common Questions
Accounting Services FAQs.
Scope and engagement
What accounting services does GreenGrowth CPAs provide?
Bookkeeping, financial reporting, cash flow planning, controller-level support, accounting system design and implementation, and ongoing advisory for growing businesses. Engagements range from a one-time cleanup through to a fully outsourced monthly accounting function, scoped to what the business needs at its current stage. Many clients pair these services with tax planning and compliance for end-to-end coverage, and with outsourced CFO support where the gap is strategic rather than operational.
Do you work with businesses that already have internal accounting staff?
Frequently, and it is one of our most common arrangements. We work alongside internal bookkeepers, controllers and finance teams, providing higher-level oversight, reporting review, system improvements, and controller or CFO-level guidance. That structure suits growing businesses needing expertise without expanding headcount, and it often works better than replacing an internal team who already understand the operation.
Who is this service best for?
Growing businesses needing stronger accounting processes, better financial visibility and practical advisory support, but not yet a full internal finance team. It is especially relevant ahead of an audit, a financing, a transaction, or a significant growth phase where reporting accuracy becomes a leadership priority rather than a compliance task. Businesses in sectors with genuinely different accounting, cannabis and nonprofits among them, also benefit more than most.
Cleanups and systems
Can you clean up inaccurate or disorganised books?
Yes, and it is the most common starting point with new clients. We review existing records, identify reconciliation breaks, correct coding and categorisation errors, and rebuild the reporting structure so the numbers can be relied on going forward. Rebuilding the structure matters more than correcting entries, because corrections made inside a broken chart of accounts have to be made again next year. The cleanup also makes future tax filings and audits considerably easier.
How long does an accounting cleanup take?
Four to eight weeks covers most engagements, depending on how many periods need reconstructing, the complexity of the business, and the state of existing records. Multi-entity groups or businesses needing several prior years rebuilt run longer. We provide a scope and timeline before the work starts, following a diagnostic review, so the duration is established up front rather than discovered midway.
What accounting software do you work with?
QuickBooks Online, QuickBooks Desktop, Xero, NetSuite, and several industry-specific platforms including cannabis accounting integrations. We can keep you on your current system, migrate you to something more appropriate, or build the integrations your business needs across point of sale, payroll, billing and the ledger. Platform choice usually matters less than whether the chart of accounts underneath it was designed for how you actually report.
Roles and reporting
Do I need a bookkeeper, a controller, or a CFO?
Start with the question you cannot currently answer. If you do not know what happened last month, that is bookkeeping. Numbers you have but do not trust, or a close that keeps slipping, point to a controller. Where the numbers are accurate but pricing, hiring and capital decisions still stall, the gap is a CFO. Businesses routinely buy the first when the gap is really the third, then wonder why better bookkeeping did not help.
How quickly should monthly financials be ready?
Roughly day ten is a realistic target for most businesses, and a close taking six weeks means decisions rest on stale information. Getting there is a process problem rather than an effort problem: a close calendar with named owners and deadlines, standardised reconciliations that stop being rebuilt each month, and consistent accrual and cut-off procedures. Adding hours to a broken process rarely helps, which is why the fix starts with the calendar.
Does cleaner accounting help with tax?
Considerably, and in some sectors it is the whole game. Accurate records make filings faster and cheaper, and they support positions that would otherwise be difficult to defend. In cannabis the link is direct, since IRC 280E limits deductions to cost of goods sold for adult-use activity and the inventory records are what substantiate that figure. Elsewhere the benefit shows up as fewer adjustments, fewer surprises, and a smoother examination if one arrives.
Get Better Visibility Into Your Numbers.
Tell us what your books look like now, what your close currently takes, and what question you cannot answer. We will come back with a scope, a timeline, and which role actually closes the gap.
Talk to a CPA