Who Is Apoorva Loknath? Meet Our New Senior Tax Manager
We are thrilled to introduce Apoorva Loknath as GreenGrowth CPAs’ new Senior Tax Manager! Apoorva brings 14.5 years of experience in public accounting, including nearly 14 years at Ernst & Young (EY) and six months at MGGGY. During her time at EY, she led transformative projects that bridged tax expertise with technology.
Reflecting on her professional journey, Apoorva shares: “Over the course of my career, I’ve had the opportunity to lead tax technology initiatives and training programs, which has given me valuable insight into how we can leverage technology to improve processes and deliver greater value to clients.“”Joining GreenGrowth CPAs is an exciting opportunity to apply these skills in a dynamic environment where I can make a large impact for both our clients and the company,” she adds.
Passion for Growth and Innovation
Apoorva is passionate about innovation and collaboration. She is eager to contribute to GreenGrowth CPAs’ mission of becoming one of the top 100 CPA firms. “This role allows me to take the knowledge and skills I’ve developed over the years and apply them in a new environment where I can make a larger impact, both for our clients and for the company,” she explains. “I’m particularly passionate about working with our talented team to achieve our shared goals.”
GreenGrowth CPAs: Positioned for Success
Joining GreenGrowth CPAs at a pivotal moment, Apoorva highlights the firm’s strategic positioning in the local market. “With a strong commitment to leveraging technology and AI, GreenGrowth CPAs is streamlining tax processes to enhance efficiency. This forward-thinking approach not only helps us improve the busy season for our team, but also allows us to provide better client service while maintaining a strong work-life balance.” she notes.
The firm’s vision and innovative mindset resonate deeply with Apoorva, who believes that these qualities will propel GreenGrowth CPAs to new heights.
Insights on the Future of Accounting
As 2025 approaches, Apoorva anticipates growing demand for tax planning and compliance services as businesses navigate evolving tax laws and regulations. However, she also acknowledges the challenges posed by the industry-wide shortage of tax professionals.
“To meet this demand, CPA firms must embrace and leverage technology to automate routine tasks,” she emphasizes. “This enables tax professionals to focus on strategic advisory roles, delivering greater value to clients.”
Innovation and Expansion: The Next Chapter at GreenGrowth CPAs
As Senior Tax Manager, Apoorva Loknath will play a critical role in shaping the future of GreenGrowth CPAs. With her extensive experience and dedication to innovation, Apoorva is poised to lead as the firm expands and embraces new technological advancements. Her vision and expertise position her as a cornerstone of the firm’s growth strategy, ensuring GreenGrowth CPAs remains at the forefront of industry excellence.
Welcome aboard, Apoorva! We’re excited to have you on our team and to see the difference you’ll make in shaping our future.
