In the cannabis industry, it is often difficult to raise money. The money will slowly diminish if the company only has private investors. There is a bigger pool of money when raising publicly because way more people become involved. Cannabis companies trade at a good multiples; for example, a company might have $10 million in revenues, but trade at a multiple that’s way higher, like $100 million. The value of a publicly traded company is divided by revenues. Once you complete a valuation, this gives more investors an opportunity to come in and see the financials. Public trading also allows shareholders to liquidate some of their stock. For instance, if you are an owner or investor of a privately traded company, your stock is not really liquid. There are lots of hoops to go through. If you’re publicly traded, you can easily trade the shares without jumping through these hoops. This also benefits employees if they have stock options. It allows them to liquidate their stock and get money from it.